Global India Fund produced 12 short videos on themes of girls and women’s empowerment to raise awareness and inspire action. These videos were disseminated across digital media channels such as Facebook, Twitter, and YouTube complete with concise and specific Calls to Action, and in collaboration with celebrity ambassadors/influencers.
As part of the project, Global India Fund collaborated with Girl Rising’s creative team and a local filmmaker to produce the videos. Global India Fund partnered with Samhita Social Ventures to implement the social media campaign and the national event.